5 Ideas to Refresh Your Website Content

Uploaded on December 4, 2015

It’s no longer enough to build a website and then forget about it.

If your website content hasn’t been changed or added to, chances are, it will rank lower in search engines than when it was first made. Google actually ranks websites higher if they are refreshed on a regular basis, because it assumes the content isn’t out of date.

Aside from SEO benefits (if you don’t know about SEO, read 5 Easy Ways To Boost Your Website Traffic), refreshing your website content also keeps your users engaged. If you have a weekly blog or monthly news article, for example, keen clients will come back to your website to read about what you’ve been up to. New clients will undoubtedly look at your website too, and if content is available that was published a matter of days ago, they’ll know you’re still active in the business world.

Refreshing your website with a variety of content helps keep your whole website feeling fresh and complete. It’s important that you cater for the many kinds of website visitors out there: some like to read a bit about you to make sure you know what you’re talking about, some want a bit of free advice, and others want to know concisely what service you provide.


So here are 5 ideas to refresh your website content.


1. Write a blog.

Most of the time, people aren’t ready to buy from you. So why do most websites feature promotional content over anything else? Helpful blogs are an excellent way to demonstrate expertise and solve someone’s problem without them ever having to contact you. Nowadays, people want as much as they can get for free. If you don’t offer it, someone else will.


2. Include some case studies.

Case studies are an excellent way of selling your services. When writing a case study, focus on what a client’s problem was and how you helped them solve it. If it’s a common problem you help a lot of people with, chances are a potential client will relate to it. This will have a stronger effect than writing droves of promotional copy, and may compel them to buy from you.


3. Add client testimonials.

Social proof is really important. With the abundance of information now on the web, visitors will take everything you say with a grain of salt until they find someone else to back up your claims. You can link client testimonials to case studies, so you always have new recommendations flowing in.


4. Include a social feed.

Only posting updates on social media is fine, but what if your visitors aren’t on social media themselves? Then they won’t see your updates. Including a social feed on your website pulls your recent posts on social media and displays them on your website. This doesn’t have to be expensive, either. While sometimes not pretty, there are plenty of WordPress plugins you can use that do the job for free.


5. Write a news section.

This is the last thing on the list because it’s nowhere near as important as the other four. When a visitor first lands on your website, they don’t care about you. First, tell them how your product benefits them, then flesh out the core service offer with other stuff, such as a news section. Like social media, news sections make you appear active, and there is more room to write a news article on your website than in a tweet or share. Just won an award, been to a valuable networking event or helped a business towards higher turnover? Write about it — news articles are the place to show off how brilliant your small business is.


Next steps.


Creating content doesn’t have to be hard. To begin with, think about real questions you’re asked by clients, then write down the answers to these questions. If the answers are short, post them on social media. If you think more explanation is required, then write a blog about it. After people read your stuff, you may be surprised at their positive response.